Link building guidance

Link building done right: quality over volume

We advise, vet and place editorial links. 15 strong links will outperform 500 weak ones, and without the penalty risk. If we would not link to you from our own site, we do not chase that link for you.

Balance scale showing 15 strong backlinks outweighing 500 weak ones

What is included

  • Backlink profile audit with toxicity signals and biggest gaps.
  • Custom anchor text plan calibrated to your current profile.
  • Curated target list from real media and niche-relevant sites, not marketplace scraps.
  • Vetting on every candidate: relevance, traffic, outbound links, editorial standard.
  • Placement management, from pitch to live link with monitoring.
  • Monthly link report with metrics that matter (referring domains, topical fit, live status).
  • Guidance on which marketplaces to use, which to avoid and when to go outreach-only.

How we work

  1. 1

    Audit and plan

    We map your profile, competitors and target anchor mix before touching a link.

  2. 2

    Source and vet

    Every candidate site passes our 6-point checklist before we pitch.

  3. 3

    Place and monitor

    We manage the pitch, negotiate placement and monitor the link for 12 months.

FAQ

How many links per month?+

Usually 4 to 12, depending on niche and budget. We would rather ship 5 excellent links than 50 mediocre ones.

Do you use marketplaces?+

Selectively. Marketplaces are a sourcing tool, not a strategy. We combine curated marketplace placements with direct outreach for the links that move the needle.

Do you guarantee placements?+

We guarantee vetting standards, transparent reporting and replacement if a link drops within 12 months. We never guarantee rankings, and neither should anyone else.

Want a plan before you commit?

The free audit surfaces exactly what to fix and what to buy. Yours to keep.