Link building done right: quality over volume
We advise, vet and place editorial links. 15 strong links will outperform 500 weak ones, and without the penalty risk. If we would not link to you from our own site, we do not chase that link for you.
What is included
- Backlink profile audit with toxicity signals and biggest gaps.
- Custom anchor text plan calibrated to your current profile.
- Curated target list from real media and niche-relevant sites, not marketplace scraps.
- Vetting on every candidate: relevance, traffic, outbound links, editorial standard.
- Placement management, from pitch to live link with monitoring.
- Monthly link report with metrics that matter (referring domains, topical fit, live status).
- Guidance on which marketplaces to use, which to avoid and when to go outreach-only.
- Every placement checked for AI citability: indexable, retrievable and worth quoting.
How we work
- 1
Audit and plan
We map your profile, competitors and target anchor mix before touching a link.
- 2
Source and vet
Every candidate site passes our 6-point checklist before we pitch.
- 3
Place and monitor
We manage the pitch, negotiate placement and monitor the link for 12 months.
AI search
Links are how AI engines decide who to trust
When ChatGPT, Perplexity or Gemini answer a buying question, they retrieve and cite pages that authority signals already favor, and they associate your brand with the places it gets mentioned. A profile of editorial links in relevant publications raises your odds of being the answer, not just of ranking under it. We vet every placement as a ranking asset and as a citation an LLM can find.
FAQ
Can I do this myself instead?+
Absolutely. We publish an honest comparison of the marketplaces we actually use, with our full vetting checklist and red flags, at /link-building-marketplaces. Many clients start DIY and hand us the campaign later when volume or vetting time becomes the bottleneck. Both paths are first-class here.
How many links per month?+
Usually 4 to 12, depending on niche and budget. We would rather ship 5 excellent links than 50 mediocre ones.
Do you use marketplaces?+
Selectively. Marketplaces are a sourcing tool, not a strategy. We combine curated marketplace placements with direct outreach for the links that move the needle.
Do you guarantee placements?+
We guarantee vetting standards, transparent reporting and replacement if a link drops within 12 months. We never guarantee rankings, and neither should anyone else.
Do links matter for AI answers?+
Yes. Engines like Perplexity and ChatGPT retrieve pages that already carry authority, and models learn brand associations from the contexts where you get mentioned. Editorial links in trusted, relevant publications improve both retrieval and how the models talk about you. Cheap directory links do neither.
Want a plan before you commit?
The free audit surfaces exactly what to fix and what to buy. Yours to keep.