Content strategy

Content strategy that ranks in Spanish and English

Topic maps, briefs and editorial systems built around real search demand in your markets, not templates copied from US-only playbooks.

Topic cluster map with a central hub connected to supporting content pieces

What is included

  • Topical map covering the full cluster your business should own.
  • Keyword research segmented by market and language, in any region you target.
  • Prioritized content calendar tied to business goals.
  • Editorial briefs your writers or ours can execute.
  • Existing content audit: refresh, merge, prune.
  • AI search readiness so your pages surface in ChatGPT, Perplexity and AI Overviews.
  • Ongoing performance review with monthly recalibration.

How we work

  1. 1

    Map

    Full topical map calibrated to intent and market, not just search volume.

  2. 2

    Brief

    Each piece ships with a brief that a strong writer can execute on the first draft.

  3. 3

    Iterate

    Monthly review of what won, what plateaued and what we refresh next.

FAQ

Do you write the content?+

We can, through our editorial network in Spanish and English. We also work happily with your in-house writers using our briefs.

How many articles per month?+

Usually 4 to 12 depending on capacity. Cadence matters less than sequencing: a few pieces in the right order beats a flood in the wrong one.

What about AI Overviews?+

Every brief we ship considers how AI answers extract from your page: clear entities, direct answers, and structured data where it helps.

Want a plan before you commit?

The free audit surfaces exactly what to fix and what to buy. Yours to keep.